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Picsart and Getty Images to Jointly Develop a New AI Model

Picsart and Getty Images to Jointly Develop a New AI Model

Photo editing startup Picsart will develop a special artificial intelligence tool in conjunction with Getty Images.

Picsart, a photo editing startup supported by SoftBank, has started working on developing artificial intelligence tools. Collaborating with Getty Images, the company will offer artificial intelligence tools to its 150 million users. According to the statement made by the company, the model to be developed will offer responsible artificial intelligence imaging to content producers, marketers and small businesses.

The new model will be built from scratch and trained entirely on Getty Images licensed content. According to the statement from the company, this collaboration will make it possible for Picsart users to produce their own custom images, and all commercial rights of these images will belong to the producers. Users will be able to edit these images through Picsart.

Alternative to artificial intelligence debates

d0043c7eb175855028e7884621ad71d2ad72cc28 Picsart and Getty Images to Jointly Develop a New AI Model

Picsart plans to offer its users a safe artificial intelligence option, thanks to the model it will develop entirely with its own licensed content. Considering the recent discussions in the field of artificial intelligence, it is quite logical for the company to make such a decision.

PAIR, Picsart’s artificial intelligence laboratory, will develop the artificial intelligence model. The model will be available through the company’s own API. “Picsart offers endless customization, content and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated images from a world-class brand” Picsart CEO and Founder Hovhannes Avoyan said in a statement. “We are excited to partner with Getty Images, the most prestigious commercial library, to bring this to market.” he said.

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